With the jump onto the road, Trip’n Taco tasked me to expand its identity from a 6’x 6’ booth on Saturday afternoons, to a traveling restaurant on wheels. They wanted a look and feel that gets noticed. They know if they can capture someone’s attention, their food will keep them coming back.

Intended Uses:
Business Collateral: Business Cards, Invoice, & Menu
Packaging: To Go Box
Merchandise: Branded Clothing
Online Media: Company Website & Social Media Templates

I started out by creating a mood board representing their brand personality: Funky Fresh, Adventurous, and Community-Minded. Having found a fitting font representing the western spirit of Texas, I played around with different word placements in my sketches.

The logo was built to be responsive depending on the use of extreme size applications. And in case of certain color situations, there is only the white version of the logo.